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This is episode 99 of the Pam Sowder Podcast, with your host, Pam Sowder!

Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

You are all in for a treat today! Pam Sowder is joined by Chris and Ashley Casey, a go-getter couple who have made massive waves in and out of the network marketing space! They have been working remotely for seven years now and have grown a massive organization that has led them to millionaire status. Through their agency, ‘iSocial,’ they teach and consult network marketers and online businesses to help them grow and expand on social media. Chris and Ashley are truly masters at helping others monetize their social media and turn their followers into paying clients. They’ve even personally helped Pam in many aspects of her own business!

Join Pam, Chris and Ashley today as they share the secrets that have massively grown their business. They share their tips and tools around attraction marketing, growing your social media accounts, avoiding common mistakes, and converting your followers into valued customers!

This episode is amazing for social media gurus and newbies alike — so sit back, take notes, and enjoy learning how to expand your presence on social media!


Key Takeaways

[:31] About today’s amazing guests, Chris and Ashley Casey!
[1:32] Ashley speaks about when they first discovered the industry of network marketing.
[3:02] What Chris always supportive of Ashley’s network marketing dreams?
[4:23] How did Ashley go from zero customers to 22 thousand?
[6:21] Why did Ashley and Chris decide to leave network marketing?
[7:23] How Ashley and Chris have been helping Pam’s daughter, Kaye Dixon, in her business!
[9:29] Does a lack of enrollment come from a lack of believing in yourself?
[10:46] Ashley and Chris share their fave go-to social media platforms!
[12:53] How to use your pre-existing social media contacts to grow and expand your presence online.
[14:30] What growing organically on social media actually looks like.
[16:24] The biggest mistakes that people make when trying to grow their social media presence.
[19:08] How important is it to keep your feed consistent?
[21:07] The importance of updating your Instagram Stories.
[21:42] Chris gives a valuable tip in terms of updating your feed on Insta!
[23:25] How to build curiosity through your Instagram feed and turn your followers into customers!
[25:11] What you can do STARTING TODAY to begin expanding your social media presence (even if you’re brand new to the industry)!
[28:18] Chris breaks down the concept of “fake it ‘till you make it.”
[29:16] How to focus on yourself and not let the haters and naysayers in.
[31:43] What do Chris and Ashley envision for their future? What would they like their legacy to be?
[35:05] Have Chris or Ashley ever been in a rut? How did they pull themselves up and persevere?
[36:32] Ashley shares her wisdom and advice to the young women in the industry today who may be going through a rough patch.
[41:45] Ashley and Chris share what their current offerings are service-wise.
[43:42] Ashley and Chris share their parting words and Pam thanks them for joining the podcast!


Mentioned in this Episode

It Works

Denise Walsh

Retire Your Husband: A Mom’s Guide to Making Millions With Network Marketing, by Denise Walsh, Kami Dempsey, and Bailey Walsh


Continue on your Adventure

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Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!


Tweetables (For Social Media Use):

“It’s not all sunshine and rainbows. It is hard work. But at the end, it is way better than you’ll ever anticipate or ever can imagine.” — Chris Casey

“Massive success comes from the ability to duplicate.” — Chris Casey

“When people treat customers like a one-time transaction rather than [having] an open level of communication, it changes the conversation from a one-night-stand to a consistent customer who is excited about their journey.” — Chris Casey

“You really have to brand yourself. You have to market yourself. Before anybody will purchase any product or service, you have to sell yourself first.” — Ashley Casey

“As long as you are posting great content with great value that’s all, honestly, your followers care about.” — Ashley Casey

“There’s nothing more that works better for any sales person in any business than confidence and excitement.” — Chris Casey

“When you get to that point where [you realize] everything doesn’t have to be perfect, you’re actually going to attract more people because nobody in this world is perfect.”
— Ashley Casey

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